Cur Geall ar Ghaeilge/Irish is the way to go

Forbairt News

Lig do chroí chun Rása!

Cuireann Ladbrokes an croí Gaelach chun rása / Ladbrokes set Irish Hearts racing

Gaeilge


Tá fáile ó chroí curtha roimhe comharthaíocht Ghaeilge atá díreach i ndiaidh dul in airde ar shiopa Geallglacadóra i gcroílár na Ceathrún Gaeltachta.


Mholl oifigeach tionscadal Gnó le Gaeilge Forbairt Feirste,  Fearghal MacIonrachtaigh an bainistíocht ag an Chomhlacht idirnáisiúnta Ladbrokes as comhairle Forbairt Feirste, maidir le buntáistí Gnó le Gaeilge,  a aithint.


S’iad Ladbrokes an comhlucht áitiúl geallglacadóireachta  is mó domhánda.


“Chuaigh muid i dteagmháil le Ladbrokes ag tús an tsamhraidh agus cur muid ina luí orthú na buntáistí aitheanta atá le fáil as margaíocht a dhéanamh fríd an Ghaeilge,” a dúirt MacIonrachtaigh.


” Cuireann sé gliondar ar ár gcroí gur ghlac Ladbrokes go fonnmhar leis an chomhairle céanna agus molaimid iad as cur go mór leis an mhéid Ghaeilge atá le feiceáil ar ghnóanna, idir bheag agus mhór, sa taobh seo cathrach.”


An caint dí le Forbairt Feirste dúirt Hayley Ó Connor, bainisteoir margaíocht Ladrbrokes in Éirinn:


“Chuaigh an méid atá a dhéanamh sa Cheathrú Ghaeltachta maidir leis an Ghaeilge go mór i bhfeidhm orainn agus bhí muid iontach sásta páirt s’againn-ne a imirt san obair iontach seo lenár gnó féin a chur chun cinn le húsáid na Gaeilge. Tá muid bródúil as an éiteas áitiúl atá againn agus mar ábhar fíor is iad Ladbrokes an comhlucht áitiúl geallglacadóireachta is mó ar domhán.”


Is féidir tuilleamh eolais a fháil ar an scéal seo nó ar aon ghné de chur chun cinn na Gaeilge sa saol gnó ach dul i dteagmháil le feargal@forbairtfeirste.com nó scairt air ag07841101630. 


English


A hearty Irish welcome has been given to new Irish Language signage which has just been erected on a betting shop in the heart of the West Belfast Gaeltacht Quarter.


Forbairt Feirste’s Irish Means Business Project officer,  Fearghal MacIonrachtaigh, has praised international chain Ladbrokes for having recognised the benefits of marketing in Irish in line with advice given to them by Forbairt Feirste. Ladbrokes are the biggest local betting chain in the world.


“We contacted Ladbrokes at the start of the summer and we explained to them the benefits of marketing in the Irish Language,” said MacIonrachtaigh.


” We are delighted that Ladbrokes took that advice and we wish to praise their efforts which add significantly to the amount of Irish signage already in place, in both small and large businesses, in this part of the city.”


Speaking to Forbairt Feirste Irish  Marketing Manager Hayley Ó Connor said:


“The work being done to promote the Irish Language in the Gaeltacht Quarter really impressed us and we were more than delighted to play our part in promoting this valuable work by using Irish in the promotion of our business. We pride ourselves on our local ethos and are in fact the world’s largest local betting chain.”


For further information on this story or on any aspect of the promotion of Irish in business contact:  feargal@forbairtfeirste.com or ring 07841101630



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